Business To Buy
Sleep Brand with own e-commerce website and high street retail outlet partners |
| London, UK, ---Europe |
Sleep Brand with own e-commerce website and high street retail outlet partners
Specialised sleep products & accessories products including pillows etc. for “problem sleep” requirements combined with a curated portfolio of complementary products & brands.
Location: London
Asking Price: OIRO £1,100,000
Turnover:
19/20 - 600,000 GBP
20/21 - 1,300,000 GBP (COVID)
21/22 - 1,620,000 GBP (COVID)
22/23 – 700,000 GBP
23/24 – 700,000 GBP
Current Stock assets circa £140k
The Business
This popular brand was created to capitalise on the burgeoning demand for products which address common sleep problems. The intention was to create a trustworthy and affordable family brand of problem solving sleep products available to consumers via proprietary online retail and also stocked online with major highstreet names like John Lewis, Marks & Spencer, Shop Direct etc
Sales are split roughly 50:50 between the brand website and the retail stockists. Marketing ROAS is 4:1 on website.
All of the business’ products are made in the UK, Turkey and Mecdonia and are fulfilled via its 3PL warehouse in the North East of England.
The business is operated by 1 full time staff member and 1 part time staff member. PPC, Affiliates and SEO are handled by third party agencies on short-term contracts.
The business owns all trademarks in UK and Europe.
Current marketing tools include:
Paid search
Affiliates
Paid Social
Organic Social
Organic Search/SEO
Display
Email
Augmented Reality
Of note was the decision to manage the marketing budget, so ensuring a break-even financial position. Of further note is the opportunity to find overhead cost saving for a new owner through cutting staff costs.
Reason for sale
Total funds invested to date £3.5m and the reason for selling is that the business no longer sits cohesively alongside the other businesses in the portfolio, and this is a very good opportunity for a strategic acquirer to enter the fastest growing area of this developing category.
Key Considerations
• Known and respected UK brand
• Small team capable of business augmentation
• Excellent platform for diversification
• Streamlined operational processes, and advanced technologies
• Excellent stock and inventory controls
• Opportunity for immidate significant profit uplift through cost savings (on staff and product)
• Numerous expansion opportunities
Financials
On the basis that the Business is being sold on a zero cash-zero debt basis, full and up to date management accounts are available upon request.
Asking Price:
Offers in the region of £1.1million are invited for 100% of all the issued capital of the company. There will be a £ for £ adjustment to the final sale price to reflect any upward/downward movement away from the target net asset price.
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Financials |
| Price: $1,100,000 |
| Gross Income: $0 |
| Cash Flow: $0 |
| FFE: $0 |
| Inventory: $0 |
| Real Estate Value: $0 |
About the Business |
| Office Reference ID: #AG156 |
| Year Established: 0 |
| Financing: |
| Training: |
| Facilities: |
| Competition: |
| Growth: |
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| Business Listed By |
| Name: Andrew Hudson |
| Company: Turner Butler |
| Phone: 01895 25 6000 |
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| The information in this listing has been provided by the business seller
or representative stated above. BusinessToBuy.Net has no stake in the sale of this business, has not verified the accuracy, completeness, and assumes no responsibility for this advertisement. Read our Terms and Conditions for more information. |
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