Business To Buy
Online Retailer of Specialist sports Accessories |
| Relocatable, ---Europe |
Asking Price: £150,000 Including Stock at Valuation
2024 Turnover: circa £220,000
2024 Gross Profit: circa £89,000
2024 EBIT circa (£30,000)
Current Stock assets circa £65,000
Ref No: AB251
Location: N/A
The Business
This business is well established as a specialised retailer of sport style sunglasses to customers throughout the UK. It was founded in 2007 and has become a popular and profitable destination for online purchasing of sport specific sunglasses with a highly recallable web domain and the company possesses all similarly named domains in order to protect its site integrity.
The vendor has made significant investment in developing a comprehensive portfolio of well known (and some lesser known) brands that cross over all price points and sport & leisure activities which has resulted in a lean and cost controlled business with robust in-house routines for product returns, stock management, warehousing and payments.
The current owner strongly believes that the business is well placed to take advantage of its position in the marketplace, its recall among customers and placing in organic search results with common web search engines.
Much has been done by the current owners to build a highly functional e-commerce retail business with positive trading results; the business is perfectly positioned for growth
The vendor has a long established and sought after relationship with Luxottica (world’s largest eyewear manufacturer) selling three Luxottica brands including Oakley and Costa Del Mar. It similarly has a strong relationship with Bollé Brands (Bollé and Serengeti).
The online store has become the first choice for many customers seeking sunglasses for their preferred sport. Its presence at the forefront of natural search results in search engines, combined with outstanding customer reviews leads to significant customer traffic and its product portfolio has always performed well.
Essentially the hard decisions have been taken and their impacts absorbed, its now very well placed to consider marketing mix elements, in order to enable this business to meet its considerable potential.
The website carries around 1100 sports style models and over 700 leisure style models and almost all its suppliers do both sports and leisure style products.
About the site
The current site is the fourth complete refresh; along with numerous minor upgrades a cumulative investment (in web design/construction) of more than £45,000. The site is easy to use, geared to searching by either sport, brand or category. It works equally well across all user devices (PC, tablet, mobile) and uses the WooCommerce open-source platfor; There has not been a single security breach in the 10 years since the website moved to the WooCommerce platform.
The average number of monthly visitors is circa 12,000 (google analytics: 12-month period to 1.6.24).
Of these:
84% come via organic search
15% come direct
1% come from other sources (e-shots, social & referrals)
The site performs well for organic searches due to both its longevity and high information content.
Current marketing tools include:
Organic Social
Organic Search/SEO
Display
Email
Current staff include one full time employee and one Director on a retained basis. The annual payroll is approx. £44,000 per annum.
Reason for sale
The decision has been made to offer the business for sale to anyone with the experience and resources looking to engage with the sports/apparel/accessories sector or for someone already in the sector looking for a strongly performing, additional outlet to add to their existing business activities.
Key Considerations
Well known and respected UK online retail brand
Small team – business can be operated by one person
Excellent reputation and trading history
Excellent platform for diversification
Streamlined operational processes, and advanced technologies
Excellent stock and inventory controls
Substantial turnover and attractive future profit margins
Financials
On the basis that the Business is being sold on a zero cash-zero debt basis, full and up to date accounts are available upon request.
Asking Price:
Offers in the region of £150,000 are invited for 100% of all the issued capital of the company. There will be a £ for £ adjustment to the final sale price to reflect any upward/downward movement away from the £65,000 target net asset price.
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Financials |
| Price: $150,000 |
| Gross Income: $0 |
| Cash Flow: $0 |
| FFE: $0 |
| Inventory: $0 |
| Real Estate Value: $0 |
About the Business |
| Office Reference ID: #AB251 |
| Year Established: 2007 |
| Financing: |
| Training: |
| Facilities: |
| Competition: |
| Growth: |
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| Business Listed By |
| Name: Andrew Hudson |
| Company: Turner Butler |
| Phone: 01895 25 6000 |
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| The information in this listing has been provided by the business seller
or representative stated above. BusinessToBuy.Net has no stake in the sale of this business, has not verified the accuracy, completeness, and assumes no responsibility for this advertisement. Read our Terms and Conditions for more information. |
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